Max Gonzales has management responsibilities which include corporate communications, public and corporate relations, resource development, events, human resources, information and technology and research and evaluations.

Gonzales was instrumental in developing and implementing CPLC’s first-ever brand and communication strategy.

Prior to joining CPLC, Gonzales worked for more than 20 years at SRP, the water and power utility based in Tempe. The last decade of his SRP tenure, he focused on the Hispanic consumer by leading service marketing, direct marketing, social marketing, market research, public relations, advertising and strategic planning. 

Gonzales previously held board positions with CPLC, Arizona Hispanic Chamber of Commerce, Friendly House and Valle Del Sol. He also served in an advisory capacity to the College of Teacher and Education Leadership at Arizona State University West, Hispanic Leadership Institute, Channel 8 and BizAZ Magazine.

He holds a bachelor’s degree in management and a Master’s of Business Administration from ASU.